中山大學(xué)MBA課程體系分為四個(gè)模塊:管理學(xué)基礎(chǔ)模塊、管理者心智修煉模塊、海外課堂模塊、高管崗位勝任力模塊。而高管崗位勝任力模塊又包括CEO/Entrepreneur首席執(zhí)行官/企業(yè)家、CFO 首席財(cái)務(wù)官、COO首席運(yùn)營(yíng)官、CMO首席營(yíng)銷(xiāo)官、CHRO首席人才官、CIO首席信息官六個(gè)課程方向。
1、管理學(xué)基礎(chǔ)模塊
課程名稱(chēng)(中英文) | 課程性質(zhì) | 學(xué)分 |
管理溝通Management Communication | 必修 | 3 |
數(shù)據(jù)模型與決策Data Modeling and Decision Making | 必修 | 3 |
管理經(jīng)濟(jì)學(xué)Managerial Economics | 必修 | 3 |
管理咨詢Management Consulting | 必修 | 2 |
財(cái)務(wù)會(huì)計(jì)Financial Accounting | 必修 | 3 |
運(yùn)營(yíng)管理Operations Management | 必修 | 3 |
管理信息系統(tǒng)Management Information System | 必修 | 3 |
戰(zhàn)略管理 Strategic Management | 必修 | 3 |
組織行為學(xué)Organizational Behavior | 必修 | 3 |
營(yíng)銷(xiāo)管理Marketing Management | 必修 | 3 |
公司財(cái)務(wù)Corporate Finance | 必修 | 3 |
2、管理者心智修煉模塊
課程名稱(chēng)(中英文) | 課程性質(zhì) | 學(xué)分 |
政治理論P(yáng)olitical Theory | 必修 | 2 |
商業(yè)倫理Business Ethics | 必修 | 2 |
人文與商業(yè)素養(yǎng)系列講座Lectures on Humanities and Business Literacy | 必修 | 1 |
國(guó)際商法International Law | 選修 | 2 |
商務(wù)英語(yǔ)Business English | 選修 | 2 |
個(gè)人理財(cái)Personal Finance | 選修 | 2 |
幸福心理學(xué)Positive Psychology | 選修 | 2 |
社會(huì)心理學(xué)Social Psychology | 選修 | 2 |
財(cái)富管理Wealth management | 選修 | 2 |
企業(yè)研究方法Business Research Methods | 選修 | 2 |
3、海外課堂模塊
課程名稱(chēng)(中英文) | 專(zhuān)題名稱(chēng) | 課程性質(zhì) | 學(xué)分 |
海外課堂北美方向Globa CampuNort American Topics | 美國(guó)西北大學(xué)-大數(shù)據(jù)營(yíng)銷(xiāo)Northwestern University Big data marketing | 選修 | 2 |
海外課堂歐洲方向Global CampEuropean Topics | 法國(guó)里昂商學(xué)院-奢侈品與高端品牌管理GrenobleEcoledeManagement Brand Management and Luxury Marketing | 選修 | 2 |
法國(guó)格勒諾布爾管理學(xué)院-品牌管理與奢侈品市場(chǎng)EMYLYON Business School Brand Management and Luxury Marketing |
德國(guó)WHU -Otto Beisheim管理學(xué)院-德國(guó)經(jīng)濟(jì)的競(jìng)爭(zhēng)力及商業(yè)環(huán)境WHU–Otto Beisheim School of Management-Understanding the Competitiven ess of the German Economy and its Business Firms |
德國(guó)柏林ESMT歐洲技術(shù)管理學(xué)院-工業(yè)4.0 ESMT European School of Management and Technology In dustry 4.0 |
瑞典斯德哥爾摩大學(xué)商學(xué)院-瑞典創(chuàng)新模式Stockholm Business School Swedi sh Innovation Model |
海外課堂亞非拉方向Global CampusAsian/African/Latin American Topics | 韓國(guó)高等科學(xué)技術(shù)學(xué)院-創(chuàng)新管理KAIST College of Business-Inno vation Management | 選修 | 2 |
新加坡國(guó)立大學(xué)-質(zhì)量管理National University of Singapore-Quality Management |
南非開(kāi)普敦大學(xué)-社會(huì)與環(huán)境創(chuàng)新及可持續(xù)發(fā)展Graduate School of Business,University of Cape Town-Social and Environmental Innovation |
4、高管崗位勝任力模塊
CEO/Entrepreneur 首席執(zhí)行官/企業(yè)家 |
課程名稱(chēng)(中英文) | 課程性質(zhì) | 學(xué)分 |
商戰(zhàn)決策模擬Business Competition Simulation | 選修 | 2 |
公司治理與激勵(lì)機(jī)制Corporate Governance and Incentive Mechanism | 選修 | 2 |
企業(yè)家精神與創(chuàng)業(yè) Entrepreneurship | 選修 | 2 |
多變環(huán)境下的企業(yè)管理Managing Business in Changing Environment | 選修 | 2 |
領(lǐng)導(dǎo)與團(tuán)隊(duì)Leadership and Team | 選修 | 2 |
技術(shù)與創(chuàng)新的戰(zhàn)略管理 Strategic Management of Technology and Innovation | 選修 | 2 |
新創(chuàng)企業(yè)成長(zhǎng)戰(zhàn)略 Growthing Strategy of the New Ventures | 選修 | 2 |
商業(yè)模式創(chuàng)新Business Model Innovation | 選修 | 2 |
社會(huì)創(chuàng)業(yè) Social Entrepreneurship | 選修 | 2 |
第三產(chǎn)業(yè)經(jīng)濟(jì)學(xué) Tertiary Industry Economic | 選修 | 2 |
CFO 首席財(cái)務(wù)官 |
課程名稱(chēng)(中英文) | 課程性質(zhì) | 學(xué)分 |
企業(yè)風(fēng)險(xiǎn)管理Enterprise Risk Management | 選修 | 2 |
財(cái)務(wù)報(bào)表分析Financial Reporting and Analysis | 選修 | 2 |
管理會(huì)計(jì)與成本控制 Management Accounting and Cost Control | 選修 | 2 |
稅務(wù)籌劃Tax Planning | 選修 | 2 |
金融風(fēng)險(xiǎn)管理Financial Risk Management | 選修 | 2 |
兼并與收購(gòu)Merger and Acquisition | 選修 | 2 |
證券投資Securities Investment | 選修 | 2 |
基金管理Funds Management | 選修 | 2 |
金融市場(chǎng)與金融機(jī)構(gòu)Financial Market and Organization | 選修 | 2 |
投資評(píng)估Investment Valuation | 選修 | 2 |
藝術(shù)品投資概論Artwork Investment | 選修 | 2 |
企業(yè)上市與私募股權(quán)投資(PE)實(shí)務(wù)Initial Public Offerings and Private Equity Investment | 選修 | 2 |
金融機(jī)構(gòu)風(fēng)險(xiǎn)管理Financial Institute Risk Management | 選修 | 2 |
金融大數(shù)據(jù)分析Analysis of Big Data in Finance | 選修 | 2 |
風(fēng)險(xiǎn)管理Risk Management | 選修 | 2 |
私募股權(quán)投資Private Equity | 選修 | 2 |
金融科技Financial technology | 選修 | 2 |
COO 首席運(yùn)營(yíng)官 |
課程名稱(chēng)(中英文) | 課程性質(zhì) | 學(xué)分 |
智賦商業(yè):IT驅(qū)動(dòng)商業(yè)變革Endowed Business with Intelligence:Business Revolution Driven by IT | 選修 | 2 |
跨國(guó)公司的中國(guó)運(yùn)營(yíng)MultinationalCompanies OperationinChina | 選修 | 2 |
項(xiàng)目管理Project Management | 選修 | 2 |
現(xiàn)代物流管理Advanced Logistics Management | 選修 | 2 |
管理模型與優(yōu)化Management Modelling and Optimization | 選修 | 2 |
采購(gòu)與供應(yīng)鏈管理Procurement & Supply Chain Management | 選修 | 2 |
項(xiàng)目風(fēng)險(xiǎn)管理Project Risk Management | 選修 | 2 |
質(zhì)量管理Quality Management | 選修 | 2 |
CMO 首席營(yíng)銷(xiāo)官 |
課程名稱(chēng)(中英文) | 課程性質(zhì) | 學(xué)分 |
網(wǎng)絡(luò)營(yíng)銷(xiāo)Network Marketing | 選修 | 2 |
客戶關(guān)系管理Customer Relationship Management | 選修 | 2 |
銷(xiāo)售管理Sales Management | 選修 | 2 |
市場(chǎng)研究Marketing Research | 選修 | 2 |
渠道管理Channel Management | 選修 | 2 |
品牌管理Branding Management | 選修 | 2 |
消費(fèi)者行為學(xué)Consumer Behavior | 選修 | 2 |
全球營(yíng)銷(xiāo)管理Global Marketing | 選修 | 2 |
創(chuàng)新管理與新產(chǎn)品開(kāi)發(fā)Innovation Management and New Product Development | 選修 | 2 |
服務(wù)管理Services Management | 選修 | 2 |
服務(wù)營(yíng)銷(xiāo)Services Marketing | 選修 | 2 |
數(shù)字時(shí)代的營(yíng)銷(xiāo)突圍Marketing Breakout in the Digital Era | 選修 | 2 |
CHRO 首席人才官 |
課程名稱(chēng)(中英文) | 課程性質(zhì) | 學(xué)分 |
績(jī)效管理Performance Management | 選修 | 2 |
新經(jīng)濟(jì)時(shí)代激勵(lì)與績(jī)效管理Incentive and Performance Management in the New Economy | 選修 | 2 |
(戰(zhàn)略)人力資源管理Human Resource Management | 選修 | 2 |
企業(yè)文化建設(shè) Enterprise Culture Construction | 講座 | 0 |
企業(yè)管控與組織結(jié)構(gòu)設(shè)計(jì) Enterprise Controlling and Design of Organizational Structure | 講座 | 0 |
求職面試與甄選技巧Skill of Job Interview and Talent Selection | 講座 | 0 |
勝任素質(zhì)模型構(gòu)建與人才測(cè)評(píng)Building of Competence Model and Talent Assessment | 講座 | 0 |
關(guān)鍵人才梯隊(duì)建設(shè) Construction Of Key Talents Team | 講座 | 0 |
基于企業(yè)戰(zhàn)略的培訓(xùn)體系構(gòu)建 Construction Of Training System Based On Enterprise Strategy | 講座 | 0 |
激勵(lì)性薪酬體系設(shè)計(jì)與優(yōu)化Design And Optimization of Incentive Compensation System | 講座 | 0 |
員工關(guān)系與勞動(dòng)法實(shí)踐Employee Relations And Labor Law Practice | 講座 | 0 |
CIO 首席信息官 |
課程名稱(chēng)(中英文) | 課程性質(zhì) | 學(xué)分 |
IT戰(zhàn)略規(guī)劃 IT Strategic Planning | 講座 | 0 |
基于總體架構(gòu)的信息化建設(shè) Information Construction Based On Overall Architecture | 講座 | 0 |
IT治理與信息安全管理IT Governance and Information Security Management | 講座 | 0 |
ERP、CRM與SCM原理與實(shí)踐Principles and Practices Of ERP, CRM, SCM | 講座 | 0 |
大數(shù)據(jù)規(guī)劃與信息架構(gòu)Big Data Planning and Information Architecture | 講座 | 0 |
商業(yè)智能與決策支持Business Intelligence and Decision Support | 講座 | 0 |
基于數(shù)據(jù)資產(chǎn)管理的業(yè)務(wù)流程設(shè)計(jì)與實(shí)現(xiàn)Design and Implementation of Business Processes Based on Data Asset Management | 講座 | 0 |
IT新技術(shù)與管理趨勢(shì) IT New Technology And Management Trends | 講座 | 0 |